So, you’ve staked your claim on the digital map, got a domain, built a website and set up your social media.
What are the next steps in building your online business?
Now what?
Building your online business …..to take it to the next level.
1. Optimise for Search Engines (SEO Basics)
Your website might look great, but if no one finds it….what’s the point?!
SEO (Search Engine Optimisation) helps people discover your business online.
Keywords Matter:
Do Keyword Research to identify keywords (queries or terms) your customers are searching for/ typing into Google – and integrate them naturally into your website’s content.
Page Speed & Mobile Friendliness:
Google loves fast-loading, mobile-optimised sites
Use free tools like Google PageSpeed Insights to check your site’s performance.
Meta Titles & Descriptions:
These snippets appear in search results
Take the time to craft them, keep them compelling and keyword-rich.
2. Create Engaging Content. This is KEY
Your website isn’t just an online business card, it’s a resource.
Regular, fresh content keeps visitors engaged and improves search rankings.
Tip: Learn how to use the new AI (Artificial Intelligence) tools to help you with written contnet. (Hint- it’s all about the “prompt”)
Start a Blog:
Share industry tips, updates, or customer success stories.
Use Video & Images:
People engage more with visuals. Post product demos, behind-the-scenes looks, or tutorials.
Use videos for Instagram Reels or YouTube Shorts
Email Marketing:
Build a list of potential customers and send valuable insights, offers, and updates in a regular Newsletter.
3. Encourage Reviews & Social Proof
People trust other people. Reviews and testimonials boost credibility. W.O.M ( Word of Mouth) is great
Ask Happy Customers for Reviews:
Encourage them to leave feedback on Google, Facebook or industry-specific platforms.
Showcase Testimonials on Your Website:
A dedicated “Reviews” page or integrating them on your website’s Home page builds trust.
4. Monitor & Adjust Your Digital Strategy with data
Data helps you improve. Track your efforts to see what’s working.
Google Analytics & Search Console:
These free tools show website traffic, popular pages and areas for improvement.JSM can set them up for you.
Social Media Insights:
See which posts get engagement and adjust your strategy accordingly.
Taking these next steps will help your online business grow steadily.
Stay consistent, keep testing and most importantly – try to enjoy the journey!
Got a Marketing Question?
Need Help?
Call the JumpStart Digital Sales Team on 02 5698 5445