Starting an online business can feel like diving into the deep end of the internet…..but with a solid foundation (and a splash of humour), you’ll be on your way to digital stardom.
Here’s your step-by-step blueprint for success:

Step One: Claim Your Spot on the Web Map

Your business exists—now make it official online!

NOTE: A lot of people think that having an ABN (Australian Business Name) means they will automatically have rights to the same domain name. This is incorrect.
IF you want both the ABN & Domain to match – check that your name IS available to buy as a Domain first (or a related name if not)

Register your domain name: Think of this as your business’s digital address.
Keep it simple, memorable, and relevant
Create a Google Business Profile: Local customers are searching, and this is your chance to pop up.
It’s free and boosts visibility.
Set up Social Media profiles: Start with 1–2 platforms where your audience hangs out.
(You don’t have to TikTok dance unless you want to)

2. Build a Website That Works (and Wows)
Your website is your online storefront. Make it count!

Choose a User and Search Engine friendly platform:  WordPress or Squarespace, Shopify & more—they’ve got you covered.
Keep it mobile-friendly: Over half of online traffic comes from phones. If your site looks wonky on mobile, you’re losing customers.
Add the essentials: First- Define your Site Flow! but of course…Contact info, about page, product/services list, and—of course—a buy or book / consult button.

Why Local SEO Is Your New Best Friend

3. Get Found with Local SEO ( This is foundational for your online success blueprint)
Don’t just exist—get discovered!

Optimise for local search: 46% of Google searches are local. Add your business to directories and use location-specific keywords.
Encourage reviews: 88% of people trust reviews as much as their BFF’s advice. Send follow-up emails or incentives to happy customers.
Leverage “near me” searches: Think “Best [your product/service] near me” and make sure you show up.

4. Create Killer Content
Content is your chance to shine (and sell).

Start a blog: Share tips, how-tos or industry insights. Bonus: It helps with SEO!
Engage on Social Media: Post regularly, reply to comments, and let your personality shine( Note: your main “Money site” is where you write this- THEN  share)
Don’t forget video: People LOVE video content—consider tutorials, behind-the-scenes clips, or customer testimonials.

Analytics: Data – The Numbers Don’t Lie

5. Track, Tweak, and Repeat
What’s working? What’s not? Let the data decide!

Set up Google Analytics ( and Search Console) : It’s like a report card for your website ( and so important for strategy & development)
Monitor Social Media insights: See what posts perform well and replicate their success.
Be adaptable: Trends change fast online. Stay flexible and ready to pivot.

Online Success Blueprint: There are many ways to results online and forms of digital marketing  & sales
But you have to get the BASICS right first.

Need Help?
Call the JumpStart Digital Sales Team on  02 5698 5445